About this productProduct InformationHow can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment.Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to:* build an integrated marketing plan.* use social media marketing.* recruit ambassadors for your brand.* integrate IoT and wearable tech. * create compelling blog and social content.* increase your SEO. * use public relations, direct mail, and email marketing to tie together the entire process.With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.Product IdentifiersPublisheriUniverse, IncorporatedISBN-101532087497ISBN-139781532087493eBay Product ID (ePID)14038423716Product Key FeaturesBook TitleBranding in a Digital WORLD : How to Take an Integrated Marketing Approach to Building a BusinessAuthorHilary JM Topper MpaFormatTrade PaperbackLanguageEnglishTopicCareers / GeneralPublication Year2019GenreBusiness & EconomicsNumber of Pages296 PagesAdditional Product FeaturesCopyright Date2019Target AudienceTrade